In January, when founders and creators Pooja Jauhari and Varun Duggirala pitched their children’s edutainment start-up, EMoMee, on Shark Tank India 5, they knew they had a brilliant idea at hand. Eight months on, their belief has been reinforced as their animated series, EMoMee: Big Skills for Little Ones, has dropped on Netflix. The animated series — revolving around characters E, Mo, and Mee’s adventures — are designed to build kindness, curiosity, and problem-solving skills in kids.
The association with Netflix comes after EMoMee had built an audience independently. “We spent 15 months building EMoMee directly with audiences, putting our characters and stories out consistently. That gave us more than 2.5 million subscribers [on YouTube],” said Jauhari.
A still from ‘EMoMee’. Pics/By Special Arrangement
For the co-creator, the show is born from a simple thought: use entertainment as an entry point to teach skills to children. Jauhari emphasised, “The cartoons have to be fun enough for a child to choose [to watch] it. But underneath that entertainment, we introduce skills that will stay relevant as the world changes — curiosity, confidence, emotional intelligence, adaptability, critical thinking, understanding money, and knowing how to ask good questions.”
[popcorn number="11 min" desc="The runtime of each episode" class="Default"]
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